Most pawnshop clients are women
Gold says women customers account for about 60 per cent of business. "It's the mother-dominated household," he explains. "The mother that needs money to put gas in the car to go to work for the week, to make sure they have food on the table." And for many people with financial woes, money is so tight they will haggle over $5, as you'll see often in "Hardcore Pawn." Every dollar counts.
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