Courtesy Cheap Thrills
Cheap Thrills specializes CDs and vinyl of jazz, avant garde, experimental and blues, and also carries rock, soul, international and various other genres of music.
This indie record store is a Montreal institution. It's been around since 1971, and while manager Guy Lavoie says it hasn't been a cakewalk, the store is still modestly successful. How do they do it? "There is no secret that I know of," says Lavoie. "If you find one let me know." The business, he says, is changing from month to month -- you've got to roll with it. "Small stores have a closer relationship with their customers and the flexibility to adapt to changes," he says. "Be aware that any notions of what worked in last year's — or even last month's — music industry must be re-evaluated constantly. You've got to lower your expectations," he adds. "Be able to accept 'staying afloat' as a modest success."