Kevin Royes thought he'd landed a great deal when he negotiated a $500,0000 deal for 25 per cent of his Kelvin 23 tool company with three Dragons. However, after the show aired, the deal was drastically reduced to $100,000 and a deflated Royes walked. The exposure made up for it. Royes's product is now available in Canadian Tire, and he's got deals with five sales reps with customers such as Sears, Target and Lowe's. Royes, who started off in the snowboard business, says he has learned a thing or two about reality TV: "First and foremost, it has to be entertaining. And some deals do get done — I just thought mine would be one of them."

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