British Columbians know all about Hardbite Potato Chips, the popular kettle chip from Maple Ridge's Naturally Homegrown Foods founder Sepp Amsler. On Dragons Den, Amsler's chip inspired Robert Herjavec and Jim Treliving to offer $350,000 for a 50 per cent stake in his company. Amsler accepted, but knowing that he already had exports to Japan and Hong Kong, he knew he could do better. After the show, Herjavec dropped his offer and negotiations with Treliving fell apart. But the exposure and sweeping media attention got other investors interested and Hardbite is taking a major bite out of the potato chip market.