Many times, as we have seen on this list, companies listen to shoppers’ gripes before they start losing too much business. But PepsiCo, whose Tropicana brand is the well-known in the orange juice category, was not so fast in 2009, when it rolled out a new carton for its signature fruit drink. The new packaging, which ditched the famous orange-with-a-straw-poking-out logo, incensed consumers, who seemed to feel it too much resembled its generic competitors. Sales quickly plummeted — falling as much as 20 per cent in less than two months, reportedly — and PepsiCo retraced its steps, reverting back to the old Tropicana design. The US$35 million rebranding effort was scrapped completely.
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How many credit cards should one person have?
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- 73 %Just one. Credit cards should only be used for emergency situations.
- As many as you can. Credit cards are a great way to make purchases and get great rewards.
- None. You should never buy anything on credit.