Thu, 17 Jan 2013 12:45:00 GMT | By Jason Buckland, MSN Money
Success stories of customers who fought back

Gap scrap



Gap's attempted to change its logo (right), but eventually went back to its original design (left) after outcry from angry customers.
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Gap scrap

Gap’s traditional white-text-on-blue-square logo may not be as iconic as the McDonald’s arches or, say, the Nike swoosh. But in 2010, when Gap tried to discretely change its insignia, customers revealed just how much they loved the retailer’s look. In October, Gap introduced a new logo without warning — the new one placed the word “Gap” on its own with a smaller blue box above and to the right. Immediately, miffed shoppers took to Facebook and Twitter to rip the logo change, flooding Gap’s official social network page with thousands of negative comments. For its part, Gap, which is more than 40 years old, responded well to the critique, and reversed the logo change within a week.

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