Thu, 17 Jan 2013 12:45:00 GMT | By Jason Buckland, MSN Money
Success stories of customers who fought back

How customers changed the minds of companies from Tim Hortons to Apple.



Instagram, Gap and Tim Hortons (© Lionel Bonaventure/AFP/Getty Images)
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  • Instagram, Gap and Tim Hortons (© Lionel Bonaventure/AFP/Getty Images)
  • Earl Grey tea. (© Getty Images)
  • Tim Hortons Inc. CEO, president and executive chairman Paul House. (© Mark Blinch/Reuters)
  • Black Friday sales at the South Shore Plaza on November 23, 2012 in Braintree, Mass. (© Allison Joyce/Getty Images)
  • Gap's attempted to change its logo (right), but eventually went back to its original design (left) after outcry from angry customers.
  • A screen shot showings turn-by-turn navigation using Apple's own maps and Siri in iOS6. (© Stephen Lam/Files/Reuters)
  • Taylor Hall looks at smartphones at the Verizon Wireless store in Draper, Utah. (© George Frey/Bloomberg via Getty Images)
  • Tropicana orange juice.
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Late last year, you might recall a stirring hullabaloo over changes to the terms of service of Instagram, which suddenly allowed the purchase of user-submitted images by advertisers ... without notice or compensation given to the photographer. The backlash was swift, so bad in fact that Kim Kardashian even threatened to quit using the program. The backlash was so fierce that within days the billion-dollar app reverted to the original terms of service it put in place back in the fall of 2010.

For customers, the Instagram case was a victory, though it hasn’t been the only time the people have spoken. From botched logo changes to reviled new fees, here are a few tales of when shoppers’ rebellions have made companies change their ways.

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