How customers changed the minds of companies from Tim Hortons to Apple.
Late last year, you might recall a stirring hullabaloo over changes to the terms of service of Instagram, which suddenly allowed the purchase of user-submitted images by advertisers ... without notice or compensation given to the photographer. The backlash was swift, so bad in fact that Kim Kardashian even threatened to quit using the program. The backlash was so fierce that within days the billion-dollar app reverted to the original terms of service it put in place back in the fall of 2010.
For customers, the Instagram case was a victory, though it hasn’t been the only time the people have spoken. From botched logo changes to reviled new fees, here are a few tales of when shoppers’ rebellions have made companies change their ways.
Sept. 22 (Bloomberg) -- On “Movers & Shakers,” Trish Regan reports on the Rockefeller Brothers Fund divesting itself of fossil-fuel assets. Regan speak... More Sept. 22 (Bloomberg) -- On “Movers & Shakers,” Trish Regan reports on the Rockefeller Brothers Fund divesting itself of fossil-fuel assets. Regan speaks on “In The Loop.” (Source: Bloomberg)
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- 3 days – I'm an unpacking MACHINE!
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