Cheapism.com
Thu, 02 Jan 2014 12:30:00 GMT | By Louis DeNicola, Cheapism.com
Six generics as good as — or better than — name brands

What's in a name? Sometimes, not much. Here are six products where buying generic is just as good — and cheaper.



Generic food and cleaning products (© Don Bayley/Getty Images)
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  • Generic food and cleaning products (© Don Bayley/Getty Images)
  • Sunscreen (© Rayes/Getty Images)
  • Batteries (© Don Farrall/Getty Images)
  • Infant formula (© UFO RF/a.collectionRF/Getty Images)
  • tap water (© Robert D. Barnes/Getty Images)
  • Pantry staples (© AdShooter/Getty Images)
  • Packaged foods: Go case by case (© kristian sekulic/Getty Images)
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Could knowing when to buy generic save consumers more than $1 billion a year? That's the estimate of a recent study by economists at the University of Chicago Booth School of Business and a colleague at Tilburg University in the Netherlands. The researchers found, for instance, that health care professionals are more likely than other consumers to buy cheaper private-label headache remedies. The study suggests that if everyone knew as much as doctors and pharmacists do about things such as active ingredients, headache sufferers would spend less on brand-name medication.

That leads to the question: What else are consumers buying brand-name when generic will do just as well? Cheapism looked into supermarket merchandise ranging from food to batteries to find out when it's best to go generic to save money.

* All funds in USD.

* Video: Ways to eat for $1.50 a day

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