The new, extra large Tim Hortons' coffee cup holds 24 liquid ounces, big enough to accommodate two whole cans of Coke. Big enough for 16 shots of vodka or a bottle of wine, minus a glug or two. Big enough for 99.9 per cent of your daily coffee allowance, according to Health Canada. In short: big enough.
But what the average Tims consumer might not know is the myriad of business, psychological and cultural issues that have gone into this 19-cent change. Click through to find out why Tim Hortons decided to make the big move.
March 11 (Bloomberg) -- ETL Associates CEO Eugene Lee discusses NFL salary caps and free-agency negotiations on Bloomberg Television's “Bloomberg Surve... More March 11 (Bloomberg) -- ETL Associates CEO Eugene Lee discusses NFL salary caps and free-agency negotiations on Bloomberg Television's “Bloomberg Surveillance.” (Source: Bloomberg)
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