Myth: Touch and you shall buy
In the study of the psychology of shopping, there's a dizzying array of rules to live by, some real, some not. At least one adage, however, has been proven in academia. In 2009, researchers at the University of Wisconsin placed two items in front of study participants and told only half they could touch them. The results were stunning. Of the half that fiddled with the items, almost all said they felt an increased sense of ownership over them and, thus, reported they'd spend much more cash to obtain each. The lesson: if you don't want to buy, try not to touch.
June 19 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Lu reports that Dish chairman Charlie Ergen has backed away from his showdown w... More June 19 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Lu reports that Dish chairman Charlie Ergen has backed away from his showdown with Softbank over Sprint to focus on Clearwire. She speaks on Bloomberg Television's "In The Loop."
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