Fri, 06 Dec 2013 12:45:00 GMT | By By MSN Money staff
Generics to buy instead of brand names

Some grocery shoppers swear by generic-brand products, others avoid them in favor of known names. When does it make sense to go generic?



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Consumer Reports recently uncovered multiple "private label" (aka store brand) grocery items that meet, or beat, their name-brand competitors. The product testers went on to explain that store brands typically cost between 15 to 30 per cent less than national brands, and sometimes the difference is even greater.

As Forbes reported earlier this year, store brands from well-known names like Best Buy, Home Depot and Target are making lasting changes to the marketplace. The days of so-called "off-brand" goods carrying bottom-shelf stigma are behind us.

Find out which cost-cutting generic items you've been missing out on and see which items warrant spending a little extra.

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