Donna McWilliam.AP Photo
For business, image control is an important deal. You might giggle every time someone draws a moustache on a bus shelter shampoo ad, but that company sure isn't laughing. It has probably spent a lot of money tailoring its likeness just so, and each swipe of the pen dilutes that effort. The same goes for faux email chains and online hoaxes. They're fun to pass around with your friends — "Fw: Fwd: Fw: Read this!! Don't eat from Bob's Diner this month or you'll die!!!" — yet can often prove a PR nightmare for the companies they attack. Want proof? MSN takes a look at eight rumours that brought major consequences to some big-time businesses.
