Tue, 17 May 2011 20:41:53 GMT | By Forbes.com
The Forbes Celebrity 100: top 10

10. LeBron James



10. LeBron James (© Wilfredo Lee/AP Photo)
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  • 10. LeBron James (© Wilfredo Lee/AP Photo)
  • 9. Simon Cowell (© Dave Hogan/Getty Images)
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Category: Athletes
Earnings: $48 million

James' reputation took a hit last summer when he announced he was leaving the Cleveland Cavaliers for the Miami Heat on a national televised special dubbed "The Decision." His negative Q score soared 77 per cent. Despite the animosity, James continues to be a hot ticket. His jersey was the NBA's bestseller this season and he has the No. 1 basketball shoe on the market. In April, James partnered with Fenway Sports Group to manage his business interests. As part of the deal James received a very small stake in FSG-owned soccer club, Liverpool. Read more here.

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