J. Crew, which has sprung from mail-order obscurity in recent years to become what Salzman calls the "Barney's of Main Street U.S.A." uses Facebook to engage customers in an ongoing dialogue about its clothing. The company's nearly 400,000 Facebook fans regularly give the style destination feedback on sizing, design and colours.
"J. Crew came out of nowhere to being just the hippest thing around," says Salzman. "Somehow J. Crew became the Barney's of Main Street. Michelle Obama put those ballet flats on those little girls' feet and bam!"