Scotiabank SCENE (Francis Vachon/The Canadian Press Images)

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In less than five years, the newest rewards program to appear on this list has made a splash. Indeed, little might have been thought of Scotiabank's announced partnership with movie theatre chain Cineplex in 2007, but what has resulted from the union has been one of Canada's freshest loyalty campaigns. The premise is simple — use your debit card and each swipe goes toward free movies — yet the SCENE card is still Canada's only widely used entertainment rewards program. With nearly three million active members, though, the exclusive club isn't all that exclusive.

* Video: Does your loyalty rewards program pay off?