WestJet dollars, rewards programs, cards(Larry MacDougal.The Canadian Press Images)

Though it only began last spring, WestJet is already revamping its loyalty program, allowing travellers to begin collecting "WestJet dollars" from their very first flight with the Calgary-based outfit.

Certainly, that's a welcome reprieve for fliers operating under WestJet's old loyalty structure, where you had to spend $1,500 before collecting any rewards dollars at all, but let's remember one important caveat here: it only began last spring. Indeed, while WestJet's loyalty program feedback has been "very positive," an airline rep tells MSN, its relative infancy suggests it's got a long way to go before becoming one of Canada's favourite rewards campaigns. From Canadian Tire money and Air Miles to Petro-Points and HBC Rewards, here are the loyalty programs Canucks love the most.

* Bing: Best Canadian rewards programs