Canadians might have pride for homegrown brands, but we typically trust them less than international companies. That's the startling finding from our annual survey of the world's most reputable companies, conducted by international research and consulting firm Reputation Institute. Only six of the following 10 Canadian brands were able to crack the top 60 global list. Further, none of them were able to place in the top 20. In general, Canadian companies received lower scores this year than last, so marketers should take note.
* Bing: World's most popular brand
April 17 (Bloomberg) –- In today’s “Global Outlook,” Bloomberg's Ryan Chilcote discusses the Ukraine accord and NSA whistleblower Edward Snowden making... More April 17 (Bloomberg) –- In today’s “Global Outlook,” Bloomberg's Ryan Chilcote discusses the Ukraine accord and NSA whistleblower Edward Snowden making an appearance at Russian President Vladimir Putin's Q&A session. He speaks with Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)
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