Canadians might have pride for homegrown brands, but we typically trust them less than international companies. That's the startling finding from our annual survey of the world's most reputable companies, conducted by international research and consulting firm Reputation Institute. Only six of the following 10 Canadian brands were able to crack the top 60 global list. Further, none of them were able to place in the top 20. In general, Canadian companies received lower scores this year than last, so marketers should take note.
* Bing: World's most popular brand
March 7 (Bloomberg) –- On today’s “The Roundup,” Trish Regan, Tom Keene, Julie Hyman and Alix Steel wrap up the day’s top market stories on Bloomberg T... More March 7 (Bloomberg) –- On today’s “The Roundup,” Trish Regan, Tom Keene, Julie Hyman and Alix Steel wrap up the day’s top market stories on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)
Date 19 hrs ago, Duration 8:55, Views 478
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