Movie theatre popcorn
Theatre popcorn is an economic marvel. The microwave-at-home variety costs less than 10 cents an ounce. But buy it at the movies, and you can pay more than $1 an ounce.
Theatre popcorn has such an astounding mark-up that Richard B. McKenzie, an economics professor at the University of California, Irvine, wrote a book titled Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles. McKenzie found that the average mark-up of an ounce of popcorn at the movie theatre is about 1,275 per cent.
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