Up three spots from last year is Sweden, which is a tour de force in many key categories of FutureBrand’s report. The Nordic nation, like others from the region, is safe (Sweden ranked second in the world) and enjoys a high standard of living (also second). But the hallmarks of Swedish culture may be the country’s education and healthcare systems, which are both top in the world, according to FutureBrand’s rankings.
Have your say
Should new wireless companies Mobilicity, Wind Mobile and Public Mobile be allowed to fail?
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- Yes, the market will decide if they are competitive enough to survive.
- No, the playing field in the wireless market is not level. The government should help these companies.
- I don't know.
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