The countries with the best brands, according to FutureBrand.
As Canadians, we’re proud, and we show it, too. You’re sure to see the Canadian flag displayed prominently on the luggage of Canuck travellers around the world.But as a brand — the quantifiable value you can place on a nation’s worth — how does Canada stack up?
Market research firm FutureBrand has released its eighth Country Brand Index, which measures nations in terms of culture, economy and public affairs to gauge how the world sees them. Canada scores high, but what country can claim a better global brand than us? Click through to find out.
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