From LeBron angering the Chinese to the naming of a toothpaste brand after a pornography magazine, here are some surprising marketing errors.
Ikea’s game is furniture, not magic, but it was quite a disappearing act the retail giant pulled a few weeks ago when it digitally scrubbed an image from its signature catalogue. For the version that was sent to Saudi Arabia, a photo of a family of five (father, mother, two sons and a daughter) was instead presented as a family of three, with both females removed from the image.
After reports surfaced of the changed family, Swedish Ikea apologized for its catalogue blunder. The gaffe, however, was hardly the first of its kind. From branding nightmares to translation goofs, here are other big names that have committed international business blunders.
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- 3 days – I'm an unpacking MACHINE!
- I need a full month just to figure out where to put everything!
- 3 months – I use the boxes as end tables!
- NEVER! I still haven't unpacked everything from the last move.
July 28 (Bloomberg) -- Lloyds Banking Group Plc agreed to pay $370 million to U.K. and U.S. authorities for manipulating benchmark interest rates such ... More July 28 (Bloomberg) -- Lloyds Banking Group Plc agreed to pay $370 million to U.K. and U.S. authorities for manipulating benchmark interest rates such as Libor. Bloomberg’s Guy Johnson reports on “In The Loop.” (Source: Bloomberg)
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