Dannon settles lawsuit, will pay $35 million to reimburse Activia, DanActive buyers
Dannon Co. will reimburse consumers for up to $100 of Activia and DanActive yogurt purchases and change its marketing and labeling to settle a class-action lawsuit.
The lawsuit, filed in 2008, alleges Dannon overstated the yogurt's health benefits.
Dannon says it will set up a fund of up to $35 million to reimburse qualified consumers for purchases.
The company claims the products can boost immunity or regulate digestion because of bacteria they contain.
Dannon says it will change labeling and marketing to "increase the visibility of the scientific names of the unique strains of probiotics that are in each of these products."
White Plains, N.Y.-based Dannon, a unit of France's Groupe Danone, denies any wrongdoing.
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