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Updated: Mon, 27 Jan 2014 09:59:23 GMT | By Anne D'Innocenzio, The Associated Press, thecanadianpress.com

AP-GfK poll: Breaches not changing people's habits

NEW YORK, N.Y. - American shoppers say they are very concerned about the safety of their personal information following a massive security breach at Target, but many aren't taking steps to ensure their data is more secure, says a new Associated Press--GfK Poll.


AP-GfK poll: Breaches not changing people's habits

FILE - In this Monday, Nov. 28, 2011, file photo, the Target web site is photographed on a computer screen at a coffee shop in Providence, R.I.. American shoppers say they are very concerned about the safety of their personal information following a massive security breach at Target, but most aren’t doing anything to ensure their data is secure, says a new Associated Press--GfK Poll released Monday, Jan. 27, 2014. (AP Photo/Michael Dwyer, File)

NEW YORK, N.Y. - American shoppers say they are very concerned about the safety of their personal information following a massive security breach at Target, but many aren't taking steps to ensure their data is more secure, says a new Associated Press--GfK Poll.

Americans say they fear becoming victims of theft after the breach that compromised 40 million credit and debit cards and personal information of up to 70 million customers. In the survey, nearly half say they are extremely concerned about their personal data when shopping in stores since breach.

But just 41 per cent have checked their credit reports. Even fewer have changed their online passwords at retailers' websites, requested new credit or debit card numbers from their bank or signed up for a credit monitoring service.

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