One of hockey’s most prominent apparel brands was in fact founded as a company specializing in bicycle gear. CCM, or Canada Cycle & Motor, began as a bike maker in what is now northwest Toronto in 1899, but quickly evolved into one of hockey’s foremost equipment brands. In 1983, the company declared bankruptcy and later changed its name, but the CCM brand endures today as a subsidiary of Reebok, which purchased it in 2004. Other Canadian hockey gear brands like Bauer and Cooper were also acquired by an American giant — Nike — in the 1990s.
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