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Wed, 16 Apr 2014 13:15:00 GMT | By Richard Feloni
How a logo's colour manipulates your emotions

Companies use certain shades in order to evoke feelings in consumers.



Louis Vuitton; McDonald's; Starbucks (© Bobby Yip/Newscom/Reuters; Mike Blake/Newscom/Reuters; Martin Karius/Rex Features)
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  • Louis Vuitton; McDonald's; Starbucks (© Bobby Yip/Newscom/Reuters; Mike Blake/Newscom/Reuters; Martin Karius/Rex Features)
  • Red Bull (© Ricardo Moraes/Newscom/Reuters)
  • Ford (© Bill Pugliano/Getty Images)
  • McDonald's (© Mike Blake/Newscom/Reuters)
  • Starbucks (© Martin Karius/Rex Features)
  • Cadbury (© Paul Ellis/AFP/Getty Images)
  • Home Depot (© Victor J. Blue/Bloomberg via Getty Images)
  • Louis Vuitton (© Bobby Yip/Newscom/Reuters)
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Red Bull's logo is a great fit for the intense, athletic image of the brand.

Some brands are instantly recognizable by the colour of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering packages for UPS.

These colours are forever associated with these companies, but what emotions are they triggering in your subconscious?

FinancesOnline.com and Ruby Media Group gathered some findings from colour psychology research and put together a report explaining the primary colour associations behind some of the most recognizable logos.

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