Coca-Cola's came from its ingredients, but what about Oreo? Here's how some companies and products came to be known by the names we all recognize.
Think naming a baby is tough? Try naming a cookie. Or a company.
Picking a brand name is an art form. The name must be memorable and "sticky." It has to be easy to pick up and hard to put down. And you might have to live with your choice a long time, because a successful name will make its place in history.
Several companies have done it right. "Google" became an iconic brand name of the 21st century. Old-timers hit the jackpot when they came up with "Oreo," "Slinky" and "Coca-Cola."
Where did these names come from? As it turns out, each name on this list has an interesting story of creativity, resourcefulness and just plain luck.
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Design Up Asia is a hand-made jewellery business with a difference - its products are sold online but many of its staff are women who work from home.
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