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Mon, 14 Jan 2013 13:30:00 GMT | By Diane Bullock and Jonah Loeb, Minyanville
Bizarre habits of nine obsessive CEOs

Frank Rosenthal, casino executive



Frank Rosenthal on Sept. 8, 1961. (© File/AP Photo)
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Frank Rosenthal, casino executive

Money? Check. Murder? Check. Muffins? Checkmate!

Stardust Resort and Casino's Frank Lawrence "Lefty" Rosenthal took an obsessive approach to quality control that was immortalized by Robert De Niro's portrayal in the 1995 Scorsese classic "Casino." In a famous scene, the persnickety resort owner and mob boss (fictitiously named "Ace") frets over the unequal blueberry distribution between his and an associate's muffins. Ace marches into the kitchen and demands the chef fill each individual muffin tin with the same number of blueberries.

Baker: Do you know how long that's going to take?

Ace: I don't care how long it takes. Put an equal amount in each muffin.

Throughout the 1970s, Rosenthal ruled his Las Vegas, Nev., enterprises with an iron fist (or, if you were a casino cheat, a rubber mallet), but he knew all of his workers by name — even if they didn't always measure up to his standards.

"You need manpower and brainpower. It was difficult to find good employees in that state [Nevada]," Rosenthal said in an interview with Player magazine. "So if you demand 16 ounces to the pound you are challenged. You are criticized as being a perfectionist."

* Video: A capella group showers Tim Hortons with song

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