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Fri, 16 Nov 2012 10:00:00 GMT | By Max Nisen, Business Insider
15 lessons from the greatest business failures of all-time

Focusing on your personal brand instead of your company's makes both suffer



Carly Fiorina, then-chairman and chief executive officer (CEO) of Hewlett-Packard delivers her keynote address at the 2005 International Consumer Electronics Show (CES) in Las Vegas, Nev., Jan. 7, 2005. (© Mike Blake/Reuters)
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  • Carly Fiorina, then-chairman and chief executive officer (CEO) of Hewlett-Packard delivers her keynote address at the 2005 International Consumer Electronics Show (CES) in Las Vegas, Nev., Jan. 7, 2005. (© Mike Blake/Reuters)
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Focusing on your personal brand instead of your company's makes both suffer

Carly Fiorina came into Hewlett Packard as something of a celebrity. She used a mandate to make huge changes, many to fit in with her public persona. That led to some huge decisions being made without fully thinking them through. She put her culture and ego ahead of the company. 

The best leaders make the company, not themselves, their only cause. 

* Bing: Fiorina’s unsuccessful political career

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