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Sat, 29 Dec 2012 13:00:00 GMT | By Kim Peterson, MSN Money
10 worst business moves of 2012

Apple Maps



A screenshot showings turn-by-turn navigation using Apple's own maps and Siri in iOS6. (© Stephen Lam/Files/Reuters)
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Apple Maps

Apple (AAPL) launched its long-awaited Apple Maps app in September, hoping that it would quickly replace Google's (GOOG) Google Maps as everyone's maps-and-directions program of choice. 

What followed was a disaster. The maps gave terrible directions and ignored major landmarks. Some of the world's biggest railway stations disappeared. Dublin was given a new airport, according the TheJournal.ie.

Police in Australia warned drivers about Apple Maps after several people were stranded in a national park when they tried to reach the city of Mildura.  

This screw-up was so bad that Apple CEO Tim Cook personally wrote an apology letter to customers, recommending that they use other companies' products. 

This mistake was particularly striking because Apple just doesn't do this kind of stuff. Usually, everything the company produces has been carefully crafted and rigorously tested. Apple ended up dismissing two executives overseeing maps as a result. 

* Bing: More on the Apple Maps flap

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