Apple (AAPL) launched its long-awaited Apple Maps app in September, hoping that it would quickly replace Google's (GOOG) Google Maps as everyone's maps-and-directions program of choice.
What followed was a disaster. The maps gave terrible directions and ignored major landmarks. Some of the world's biggest railway stations disappeared. Dublin was given a new airport, according the TheJournal.ie.
Police in Australia warned drivers about Apple Maps after several people were stranded in a national park when they tried to reach the city of Mildura.
This screw-up was so bad that Apple CEO Tim Cook personally wrote an apology letter to customers, recommending that they use other companies' products.
This mistake was particularly striking because Apple just doesn't do this kind of stuff. Usually, everything the company produces has been carefully crafted and rigorously tested. Apple ended up dismissing two executives overseeing maps as a result.
* Bing: More on the Apple Maps flap
Have your say
How long does it take you to completely unpack after moving in?
Thanks for being one of the first people to vote. Results will be available soon. Check for results
- 3 days – I'm an unpacking MACHINE!
- I need a full month just to figure out where to put everything!
- 3 months – I use the boxes as end tables!
- NEVER! I still haven't unpacked everything from the last move.
July 22 (Bloomberg) -- Bloomberg’s Phil Mattingly reports that a U.S. appeals court barred subsidies to consumers buying coverage in the insurance mark... More July 22 (Bloomberg) -- Bloomberg’s Phil Mattingly reports that a U.S. appeals court barred subsidies to consumers buying coverage in the insurance marketplace run by federal authorities. He speaks on “Market Makers.”
Date 59 mins ago, Duration 2:25, Views 0