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Sat, 29 Dec 2012 13:00:00 GMT | By Kim Peterson, MSN Money
10 worst business moves of 2012

Apple Maps

A screenshot showings turn-by-turn navigation using Apple's own maps and Siri in iOS6. (© Stephen Lam/Files/Reuters)
  • American actors Moe Howard (1897 - 1975) and Curly Howard (1903 - 1952) shake hands as Larry Fine (1902 - 1975) looks on in a still from an unidentified Three Stooges film. (© Hulton Archive/Getty Images)
  • A screenshot showings turn-by-turn navigation using Apple's own maps and Siri in iOS6. (© Stephen Lam/Files/Reuters)
  • regory 'Greg' Rayburn, chief executive officer of Hostess Brands Inc. (© Scott Eells/Bloomberg via Getty Images)
  • Scott Thompson in 2010. (© Tony Avelar/Bloomberg via Getty Images)
  • Best Buy CEO Brian Dunn. (© Lucas Jackson/Reuters)
  • The website of Groupon is displayed on a computer monitor. (© Andrew Harrer/Bloomberg via Getty Images)
  • A newer men's section of the J.C. Penney Herald Square department store in New York City, N.Y. (© Shannon Stapleton/Reuters)
  • A Hallmark greeting card about job loss. (© Mike Blake/Reuters)
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Apple Maps

Apple (AAPL) launched its long-awaited Apple Maps app in September, hoping that it would quickly replace Google's (GOOG) Google Maps as everyone's maps-and-directions program of choice. 

What followed was a disaster. The maps gave terrible directions and ignored major landmarks. Some of the world's biggest railway stations disappeared. Dublin was given a new airport, according the

Police in Australia warned drivers about Apple Maps after several people were stranded in a national park when they tried to reach the city of Mildura.  

This screw-up was so bad that Apple CEO Tim Cook personally wrote an apology letter to customers, recommending that they use other companies' products. 

This mistake was particularly striking because Apple just doesn't do this kind of stuff. Usually, everything the company produces has been carefully crafted and rigorously tested. Apple ended up dismissing two executives overseeing maps as a result. 

* Bing: More on the Apple Maps flap

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